Luvocracy: The New Pinterest
Luvoacracy is a new site whose premise is people are more willing to purchase a product if it is recommended by a friend. According to the article, 92% of people trust the word of mouth more than any type of advertisement. Luvocracy allows people to post and group products that they like, want, or recommend. Unlike Pinterest, Luvocracy doesn't allow you to post anything that isn't currently available to purchase. The inventors of Luvacracy learned from the frustrations of Pinterest because many pinners get annoyed when they follow a pin to a website that does not lead to a website where you can purchase the product. Luvocracy allows you to see friends picks and a way to actually buy it. Another perk to Luvocracy, if a friend buys something that you recommend you can actually get a percentage back. You have the option of it being credit on your Luvocracy account or can receive an actual check. This encourages people to really recommend products that their friends would enjoy as well.
I believe this site has potential. I already created an account! I am a known online shopaholic but I do think this could be appealing to casual online shoppers as well. Luvocracy takes Pinterest and amps it up a little bit. It adds a sophisticated twist to the idea of Pinterest and turns it into a place of commerce. This also allows a way for the website a way to make money, which is an issue for many social sites when they start growing. Luvacracy will need time to spread the word and to get people on board for another social site. However, I do think this has a special niche and will gain a big following, especially among women.
Source: http://mashable.com/2013/03/28/luvocracy/
Sunday, March 31, 2013
Sunday, March 24, 2013
Facebook: Helps Self Esteem
According to a study at Cornell, Facebook has the ability to raise your self esteem. Facebook is not just a waste of time but it also can make you feel better. So it makes sense that the 1 billion active Facebook users spend much of their free time on Facebook. In the study, the professors analyzed people's reaction when they gave a speech and were given a lot of negative criticism. After receiving the criticism, the speakers were more likely to check their Facebook and were less defensive after doing so. The study concluded that Facebook helps people to remember all of their relationships, goals, and values. Through all the pictures and posts, Facebook users can see all the great memories they have made with the important people in their lives. Therefore, after reviewing one's Facebook, they feel better. It makes sense. Personally, Facebook at time does make me feel better but at the same time it can also make me sad. For example, what if I see an old picture of a passed relative or a past relationship? That would not help my mood at all. However usually those reminders all in al remind you of a life well lived and loved. The study is very interesting and I agree with it to an extent. I guess when I am cramming for finals, I will need to pencil in Facebook time to help relieve the stress haha.
According to a study at Cornell, Facebook has the ability to raise your self esteem. Facebook is not just a waste of time but it also can make you feel better. So it makes sense that the 1 billion active Facebook users spend much of their free time on Facebook. In the study, the professors analyzed people's reaction when they gave a speech and were given a lot of negative criticism. After receiving the criticism, the speakers were more likely to check their Facebook and were less defensive after doing so. The study concluded that Facebook helps people to remember all of their relationships, goals, and values. Through all the pictures and posts, Facebook users can see all the great memories they have made with the important people in their lives. Therefore, after reviewing one's Facebook, they feel better. It makes sense. Personally, Facebook at time does make me feel better but at the same time it can also make me sad. For example, what if I see an old picture of a passed relative or a past relationship? That would not help my mood at all. However usually those reminders all in al remind you of a life well lived and loved. The study is very interesting and I agree with it to an extent. I guess when I am cramming for finals, I will need to pencil in Facebook time to help relieve the stress haha.
Facebook's Pay to Promote
Facebook is always searching for new ways to increase revenue, especially since their social platform is completely free. There newest idea is to allow friends pay $7 to promote another friend's post. My first reaction was "Who would ever pay for something on Facebook?"But as I considered it more, some of my friends posts need to be promoted and need help to spread the word. For example, if a friend needs help raising awareness about a charity or an event, then I would be inclined to pay the $7 to help get the word out. However I would not pay to promote a friend's post if they are trying to sell something, etc. That is what Craig's List is for and you can do it for free. When it comes down to the fact of when I can actually pay to promote, more than likely I will not actually do it. No matter what the post is because it comes down to the fact that I am a college student and much rather spend my $7 else where like beer or clothes (haha but seriously).
Facebook is always searching for new ways to increase revenue, especially since their social platform is completely free. There newest idea is to allow friends pay $7 to promote another friend's post. My first reaction was "Who would ever pay for something on Facebook?"But as I considered it more, some of my friends posts need to be promoted and need help to spread the word. For example, if a friend needs help raising awareness about a charity or an event, then I would be inclined to pay the $7 to help get the word out. However I would not pay to promote a friend's post if they are trying to sell something, etc. That is what Craig's List is for and you can do it for free. When it comes down to the fact of when I can actually pay to promote, more than likely I will not actually do it. No matter what the post is because it comes down to the fact that I am a college student and much rather spend my $7 else where like beer or clothes (haha but seriously).
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