P-commerce?
A new term has been coined for commerce on the web. Pinterest-commerce has recently been used as a way to describe Pinterest's ability to get consumer's on a retailer's website for them to purchase a product that they originally saw on Pinterest. But why does Pinterest need its own term? There already have been widely used terms to represent the commerce on the web. For example, Social Commerce is a term that refers to an e-commerce that involves social media. Why does Pinterest need its own term when it can already be categorized via the term Social Commerce. Also, the term p-commerce can have a different meaning. P-commerce can also stand for participatory commerce. Participatory commerce refers to allows shoppers to participate in the design, selection, or funding of the products they want to purchase. A great example of this is NIKEiD. NIKEiD allows customers to customize there shoes, down to what color they want the shoe to if they want it monogrammed. Another example is when many clothing retailer's let the customers "Be the Buyer' and get to participate in the buying of what the retailer buys to show in their store. Allowing customers to participate creates a brand loyalty to that brand and also a sense of respect between the business and the consumer. The business is listening to their customers and appreciate their opinion.
Therefore should the term p-commerce regarding to participatory commerce be used? Absolutely. It is a great way to get customers involved and aware of your business. But should the term p-commerce refer to Pinterest commerce? No. Pinterest falls under social media and is included in social commerce. Pinterest is not that great of a platform to require its own term.
Monday, April 29, 2013
Monday, April 15, 2013
YouTube April Fools Prank
YouTube April Fools Prank
Mashable revealed on March 31st, the day before April Fools Day, YouTube's plans to prank the world. YouTube planned to show a video about how YouTube will be shut down on April 1st and will not go back online until 2023. During that time YouTube announced it will have a contest to determine the best video during the site's 8 year run. In 2023, they will reveal the winner. YouTube has a reputation of pulling a prank to its online community. In 2008, all the videos on the website lead to a Rick Roll and in 2012, YouTube said you could order video clips on DVD. The prank for 2013 took it one step further. It was a lot more in depth than the ones in the past. The video revealing their shutdown and contest featured YouTube stars that made the prank even more believable.
Except through all of YouTube's work to keep this a secret and a prank for April Fools, Mashable tells the community about the prank the day before therefore stealing YouTube's thunder. Many loyal Mashable followers also follow YouTube and were already warned about their prank. In my eyes, I feel like Mashable was a "party pooper" in this sense. It stole the show and didn't let the prank pan out, which would of been entertaining to watch.
Source- http://mashable.com/2013/03/31/youtube-april-fools-day/
Mashable revealed on March 31st, the day before April Fools Day, YouTube's plans to prank the world. YouTube planned to show a video about how YouTube will be shut down on April 1st and will not go back online until 2023. During that time YouTube announced it will have a contest to determine the best video during the site's 8 year run. In 2023, they will reveal the winner. YouTube has a reputation of pulling a prank to its online community. In 2008, all the videos on the website lead to a Rick Roll and in 2012, YouTube said you could order video clips on DVD. The prank for 2013 took it one step further. It was a lot more in depth than the ones in the past. The video revealing their shutdown and contest featured YouTube stars that made the prank even more believable.
Except through all of YouTube's work to keep this a secret and a prank for April Fools, Mashable tells the community about the prank the day before therefore stealing YouTube's thunder. Many loyal Mashable followers also follow YouTube and were already warned about their prank. In my eyes, I feel like Mashable was a "party pooper" in this sense. It stole the show and didn't let the prank pan out, which would of been entertaining to watch.
Source- http://mashable.com/2013/03/31/youtube-april-fools-day/
Tuesday, April 9, 2013
Social Media Bracelet
A new way to access social media will be to see your twitter updates, text messages, etc. on your wrist. A start up company from kickstarter.com called LinkMe created a device, enabled by Bluetooth, that lets users view social media alerts and text messages right from their wrist. The premise behind the idea is "simple" according to LinkMe's KickStarter page. The page quotes, "Its that simple-in meetings, in class or when you have your hands full, you'e be able to receive the messages that matter to you most." The bracelet works via an app on a smart phone where they send a message and in turn, will be displayed on the LinkMe Bracelet. The bracelet is customizable so users can decide what kind of messages they want forwarded to their bracelet. But it is also customizable in a way that you can choose a set of characters that the bracelet will display to denote a particular person or situation, according to their creator. Through kickstarted.com, LinkMe has raised $23,000 of its $100,000 goal with 28 days left.
When I first heard the idea, I immediately thought, "How dumb..." But the more I thought about it and read the article, I can see this useful for people that are very active on social, such as a social media agency. I personally, as a student, would not buy it because I do not need the information that quickly. But for people that need information quickly and conveniently then I can see the bracelet being beneficial.
Source- http://mashable.com/2013/04/07/linkme-wrist/
A new way to access social media will be to see your twitter updates, text messages, etc. on your wrist. A start up company from kickstarter.com called LinkMe created a device, enabled by Bluetooth, that lets users view social media alerts and text messages right from their wrist. The premise behind the idea is "simple" according to LinkMe's KickStarter page. The page quotes, "Its that simple-in meetings, in class or when you have your hands full, you'e be able to receive the messages that matter to you most." The bracelet works via an app on a smart phone where they send a message and in turn, will be displayed on the LinkMe Bracelet. The bracelet is customizable so users can decide what kind of messages they want forwarded to their bracelet. But it is also customizable in a way that you can choose a set of characters that the bracelet will display to denote a particular person or situation, according to their creator. Through kickstarted.com, LinkMe has raised $23,000 of its $100,000 goal with 28 days left.
When I first heard the idea, I immediately thought, "How dumb..." But the more I thought about it and read the article, I can see this useful for people that are very active on social, such as a social media agency. I personally, as a student, would not buy it because I do not need the information that quickly. But for people that need information quickly and conveniently then I can see the bracelet being beneficial.
Source- http://mashable.com/2013/04/07/linkme-wrist/
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