P-commerce?

A new term has been coined for commerce on the web. Pinterest-commerce has recently been used as a way to describe Pinterest's ability to get consumer's on a retailer's website for them to purchase a product that they originally saw on Pinterest. But why does Pinterest need its own term? There already have been widely used terms to represent the commerce on the web. For example, Social Commerce is a term that refers to an e-commerce that involves social media. Why does Pinterest need its own term when it can already be categorized via the term Social Commerce. Also, the term p-commerce can have a different meaning. P-commerce can also stand for participatory commerce. Participatory commerce refers to allows shoppers to participate in the design, selection, or funding of the products they want to purchase. A great example of this is NIKEiD. NIKEiD allows customers to customize there shoes, down to what color they want the shoe to if they want it monogrammed. Another example is when many clothing retailer's let the customers "Be the Buyer' and get to participate in the buying of what the retailer buys to show in their store. Allowing customers to participate creates a brand loyalty to that brand and also a sense of respect between the business and the consumer. The business is listening to their customers and appreciate their opinion.

Therefore should the term p-commerce regarding to participatory commerce be used? Absolutely. It is a great way to get customers involved and aware of your business. But should the term p-commerce refer to Pinterest commerce? No. Pinterest falls under social media and is included in social commerce. Pinterest is not that great of a platform to require its own term.