P-commerce?
A new term has been coined for commerce on the web. Pinterest-commerce has recently been used as a way to describe Pinterest's ability to get consumer's on a retailer's website for them to purchase a product that they originally saw on Pinterest. But why does Pinterest need its own term? There already have been widely used terms to represent the commerce on the web. For example, Social Commerce is a term that refers to an e-commerce that involves social media. Why does Pinterest need its own term when it can already be categorized via the term Social Commerce. Also, the term p-commerce can have a different meaning. P-commerce can also stand for participatory commerce. Participatory commerce refers to allows shoppers to participate in the design, selection, or funding of the products they want to purchase. A great example of this is NIKEiD. NIKEiD allows customers to customize there shoes, down to what color they want the shoe to if they want it monogrammed. Another example is when many clothing retailer's let the customers "Be the Buyer' and get to participate in the buying of what the retailer buys to show in their store. Allowing customers to participate creates a brand loyalty to that brand and also a sense of respect between the business and the consumer. The business is listening to their customers and appreciate their opinion.
Therefore should the term p-commerce regarding to participatory commerce be used? Absolutely. It is a great way to get customers involved and aware of your business. But should the term p-commerce refer to Pinterest commerce? No. Pinterest falls under social media and is included in social commerce. Pinterest is not that great of a platform to require its own term.
Monday, April 29, 2013
Monday, April 15, 2013
YouTube April Fools Prank
YouTube April Fools Prank
Mashable revealed on March 31st, the day before April Fools Day, YouTube's plans to prank the world. YouTube planned to show a video about how YouTube will be shut down on April 1st and will not go back online until 2023. During that time YouTube announced it will have a contest to determine the best video during the site's 8 year run. In 2023, they will reveal the winner. YouTube has a reputation of pulling a prank to its online community. In 2008, all the videos on the website lead to a Rick Roll and in 2012, YouTube said you could order video clips on DVD. The prank for 2013 took it one step further. It was a lot more in depth than the ones in the past. The video revealing their shutdown and contest featured YouTube stars that made the prank even more believable.
Except through all of YouTube's work to keep this a secret and a prank for April Fools, Mashable tells the community about the prank the day before therefore stealing YouTube's thunder. Many loyal Mashable followers also follow YouTube and were already warned about their prank. In my eyes, I feel like Mashable was a "party pooper" in this sense. It stole the show and didn't let the prank pan out, which would of been entertaining to watch.
Source- http://mashable.com/2013/03/31/youtube-april-fools-day/
Mashable revealed on March 31st, the day before April Fools Day, YouTube's plans to prank the world. YouTube planned to show a video about how YouTube will be shut down on April 1st and will not go back online until 2023. During that time YouTube announced it will have a contest to determine the best video during the site's 8 year run. In 2023, they will reveal the winner. YouTube has a reputation of pulling a prank to its online community. In 2008, all the videos on the website lead to a Rick Roll and in 2012, YouTube said you could order video clips on DVD. The prank for 2013 took it one step further. It was a lot more in depth than the ones in the past. The video revealing their shutdown and contest featured YouTube stars that made the prank even more believable.
Except through all of YouTube's work to keep this a secret and a prank for April Fools, Mashable tells the community about the prank the day before therefore stealing YouTube's thunder. Many loyal Mashable followers also follow YouTube and were already warned about their prank. In my eyes, I feel like Mashable was a "party pooper" in this sense. It stole the show and didn't let the prank pan out, which would of been entertaining to watch.
Source- http://mashable.com/2013/03/31/youtube-april-fools-day/
Tuesday, April 9, 2013
Social Media Bracelet
A new way to access social media will be to see your twitter updates, text messages, etc. on your wrist. A start up company from kickstarter.com called LinkMe created a device, enabled by Bluetooth, that lets users view social media alerts and text messages right from their wrist. The premise behind the idea is "simple" according to LinkMe's KickStarter page. The page quotes, "Its that simple-in meetings, in class or when you have your hands full, you'e be able to receive the messages that matter to you most." The bracelet works via an app on a smart phone where they send a message and in turn, will be displayed on the LinkMe Bracelet. The bracelet is customizable so users can decide what kind of messages they want forwarded to their bracelet. But it is also customizable in a way that you can choose a set of characters that the bracelet will display to denote a particular person or situation, according to their creator. Through kickstarted.com, LinkMe has raised $23,000 of its $100,000 goal with 28 days left.
When I first heard the idea, I immediately thought, "How dumb..." But the more I thought about it and read the article, I can see this useful for people that are very active on social, such as a social media agency. I personally, as a student, would not buy it because I do not need the information that quickly. But for people that need information quickly and conveniently then I can see the bracelet being beneficial.
Source- http://mashable.com/2013/04/07/linkme-wrist/
A new way to access social media will be to see your twitter updates, text messages, etc. on your wrist. A start up company from kickstarter.com called LinkMe created a device, enabled by Bluetooth, that lets users view social media alerts and text messages right from their wrist. The premise behind the idea is "simple" according to LinkMe's KickStarter page. The page quotes, "Its that simple-in meetings, in class or when you have your hands full, you'e be able to receive the messages that matter to you most." The bracelet works via an app on a smart phone where they send a message and in turn, will be displayed on the LinkMe Bracelet. The bracelet is customizable so users can decide what kind of messages they want forwarded to their bracelet. But it is also customizable in a way that you can choose a set of characters that the bracelet will display to denote a particular person or situation, according to their creator. Through kickstarted.com, LinkMe has raised $23,000 of its $100,000 goal with 28 days left.
When I first heard the idea, I immediately thought, "How dumb..." But the more I thought about it and read the article, I can see this useful for people that are very active on social, such as a social media agency. I personally, as a student, would not buy it because I do not need the information that quickly. But for people that need information quickly and conveniently then I can see the bracelet being beneficial.
Source- http://mashable.com/2013/04/07/linkme-wrist/
Sunday, March 31, 2013
Luvocracy: The New Pinterest
Luvoacracy is a new site whose premise is people are more willing to purchase a product if it is recommended by a friend. According to the article, 92% of people trust the word of mouth more than any type of advertisement. Luvocracy allows people to post and group products that they like, want, or recommend. Unlike Pinterest, Luvocracy doesn't allow you to post anything that isn't currently available to purchase. The inventors of Luvacracy learned from the frustrations of Pinterest because many pinners get annoyed when they follow a pin to a website that does not lead to a website where you can purchase the product. Luvocracy allows you to see friends picks and a way to actually buy it. Another perk to Luvocracy, if a friend buys something that you recommend you can actually get a percentage back. You have the option of it being credit on your Luvocracy account or can receive an actual check. This encourages people to really recommend products that their friends would enjoy as well.
I believe this site has potential. I already created an account! I am a known online shopaholic but I do think this could be appealing to casual online shoppers as well. Luvocracy takes Pinterest and amps it up a little bit. It adds a sophisticated twist to the idea of Pinterest and turns it into a place of commerce. This also allows a way for the website a way to make money, which is an issue for many social sites when they start growing. Luvacracy will need time to spread the word and to get people on board for another social site. However, I do think this has a special niche and will gain a big following, especially among women.
Source: http://mashable.com/2013/03/28/luvocracy/
Luvoacracy is a new site whose premise is people are more willing to purchase a product if it is recommended by a friend. According to the article, 92% of people trust the word of mouth more than any type of advertisement. Luvocracy allows people to post and group products that they like, want, or recommend. Unlike Pinterest, Luvocracy doesn't allow you to post anything that isn't currently available to purchase. The inventors of Luvacracy learned from the frustrations of Pinterest because many pinners get annoyed when they follow a pin to a website that does not lead to a website where you can purchase the product. Luvocracy allows you to see friends picks and a way to actually buy it. Another perk to Luvocracy, if a friend buys something that you recommend you can actually get a percentage back. You have the option of it being credit on your Luvocracy account or can receive an actual check. This encourages people to really recommend products that their friends would enjoy as well.
I believe this site has potential. I already created an account! I am a known online shopaholic but I do think this could be appealing to casual online shoppers as well. Luvocracy takes Pinterest and amps it up a little bit. It adds a sophisticated twist to the idea of Pinterest and turns it into a place of commerce. This also allows a way for the website a way to make money, which is an issue for many social sites when they start growing. Luvacracy will need time to spread the word and to get people on board for another social site. However, I do think this has a special niche and will gain a big following, especially among women.
Source: http://mashable.com/2013/03/28/luvocracy/
Sunday, March 24, 2013
Facebook: Helps Self Esteem
According to a study at Cornell, Facebook has the ability to raise your self esteem. Facebook is not just a waste of time but it also can make you feel better. So it makes sense that the 1 billion active Facebook users spend much of their free time on Facebook. In the study, the professors analyzed people's reaction when they gave a speech and were given a lot of negative criticism. After receiving the criticism, the speakers were more likely to check their Facebook and were less defensive after doing so. The study concluded that Facebook helps people to remember all of their relationships, goals, and values. Through all the pictures and posts, Facebook users can see all the great memories they have made with the important people in their lives. Therefore, after reviewing one's Facebook, they feel better. It makes sense. Personally, Facebook at time does make me feel better but at the same time it can also make me sad. For example, what if I see an old picture of a passed relative or a past relationship? That would not help my mood at all. However usually those reminders all in al remind you of a life well lived and loved. The study is very interesting and I agree with it to an extent. I guess when I am cramming for finals, I will need to pencil in Facebook time to help relieve the stress haha.
According to a study at Cornell, Facebook has the ability to raise your self esteem. Facebook is not just a waste of time but it also can make you feel better. So it makes sense that the 1 billion active Facebook users spend much of their free time on Facebook. In the study, the professors analyzed people's reaction when they gave a speech and were given a lot of negative criticism. After receiving the criticism, the speakers were more likely to check their Facebook and were less defensive after doing so. The study concluded that Facebook helps people to remember all of their relationships, goals, and values. Through all the pictures and posts, Facebook users can see all the great memories they have made with the important people in their lives. Therefore, after reviewing one's Facebook, they feel better. It makes sense. Personally, Facebook at time does make me feel better but at the same time it can also make me sad. For example, what if I see an old picture of a passed relative or a past relationship? That would not help my mood at all. However usually those reminders all in al remind you of a life well lived and loved. The study is very interesting and I agree with it to an extent. I guess when I am cramming for finals, I will need to pencil in Facebook time to help relieve the stress haha.
Facebook's Pay to Promote
Facebook is always searching for new ways to increase revenue, especially since their social platform is completely free. There newest idea is to allow friends pay $7 to promote another friend's post. My first reaction was "Who would ever pay for something on Facebook?"But as I considered it more, some of my friends posts need to be promoted and need help to spread the word. For example, if a friend needs help raising awareness about a charity or an event, then I would be inclined to pay the $7 to help get the word out. However I would not pay to promote a friend's post if they are trying to sell something, etc. That is what Craig's List is for and you can do it for free. When it comes down to the fact of when I can actually pay to promote, more than likely I will not actually do it. No matter what the post is because it comes down to the fact that I am a college student and much rather spend my $7 else where like beer or clothes (haha but seriously).
Facebook is always searching for new ways to increase revenue, especially since their social platform is completely free. There newest idea is to allow friends pay $7 to promote another friend's post. My first reaction was "Who would ever pay for something on Facebook?"But as I considered it more, some of my friends posts need to be promoted and need help to spread the word. For example, if a friend needs help raising awareness about a charity or an event, then I would be inclined to pay the $7 to help get the word out. However I would not pay to promote a friend's post if they are trying to sell something, etc. That is what Craig's List is for and you can do it for free. When it comes down to the fact of when I can actually pay to promote, more than likely I will not actually do it. No matter what the post is because it comes down to the fact that I am a college student and much rather spend my $7 else where like beer or clothes (haha but seriously).
Monday, February 18, 2013
Is it possible to accurately track Social Media ROI?
ROI (Return on Investment) speaks to businesses. They especially speak to managers and CEOs who want to see what exactly is this doing for our company. Social media is known for being difficult to track its ROI. This difficulty is partly to blame on why businesses are hesitant to have social media marketing campaigns. Why plan a campaign if you can't measure its effectiveness? It is a valid concern. However, just because social media's ROI isn't 100% accurate, it is still an important way to communicate to customers today and should not be ignored. If a business ignores a social media campaign due to its lack of ROI then it will be very behind in the future. There are actually 5 effective ways businesses can track the ROI from social media. The first way is to have social media specific coupons and offers. If the coupon is only offered to Facebook, then you can easily track and see how many customers redeem that coupon. For example, Yoforia can offer a coupon for $4 yogurt just to their Facebook fans. They have 1,000 fans redeem the coupon but only about 150 of those actually used the coupon at a store. The second way to measure ROI is call tracking phone numbers. The idea is to provide a unique identifier to social media sites, such as Facebook and Twitter, to learn which social media platform drives the most leads and conversations. The third way to track social media ROI is to implement a conversation measurement. This allows advertisers track the behavior of people who click through an ad. You would be able to tell if a customer clicks and then goes on your site to register, then you have proof that the ad was at least effective for that. The ideal end result is that the customer clicks through an ad and buys a product on your website. The fourth way to track social media ROI is Google Analytics. Google Analytics will tell you how much traffic your social media websites gets. It won't tell you who is visiting but it can tell you an effectiveness of campaigns. For example, if you run a new ad and you're Facebook page gets more traffic than usual then you will get an idea that the ad has at least gotten you more visitors on Facebook.The last way to measure ROI is look at overall results and work backwards. For example, if Publix ran a social media campaign on a special sale of chocolate for Valentine's Day and based on last years numbers with no social media campaign, the sales for this years chocolates on Valentine's Day doubled. This is a clear cut way to look at it. However, this does not put the economy, weather, and other various factors into play. Hence, some of these ways to measure ROI does not provide a 100% accurate answer. Actually based on a way to measure your social media ROI, you might get different answers. I think as social media campaigns mature and start to develop as a more mainstream way to do advertising then more accurate ROI measurements will evolve.
source - http://mashable.com/2013/02/13/roi-social-media/
ROI (Return on Investment) speaks to businesses. They especially speak to managers and CEOs who want to see what exactly is this doing for our company. Social media is known for being difficult to track its ROI. This difficulty is partly to blame on why businesses are hesitant to have social media marketing campaigns. Why plan a campaign if you can't measure its effectiveness? It is a valid concern. However, just because social media's ROI isn't 100% accurate, it is still an important way to communicate to customers today and should not be ignored. If a business ignores a social media campaign due to its lack of ROI then it will be very behind in the future. There are actually 5 effective ways businesses can track the ROI from social media. The first way is to have social media specific coupons and offers. If the coupon is only offered to Facebook, then you can easily track and see how many customers redeem that coupon. For example, Yoforia can offer a coupon for $4 yogurt just to their Facebook fans. They have 1,000 fans redeem the coupon but only about 150 of those actually used the coupon at a store. The second way to measure ROI is call tracking phone numbers. The idea is to provide a unique identifier to social media sites, such as Facebook and Twitter, to learn which social media platform drives the most leads and conversations. The third way to track social media ROI is to implement a conversation measurement. This allows advertisers track the behavior of people who click through an ad. You would be able to tell if a customer clicks and then goes on your site to register, then you have proof that the ad was at least effective for that. The ideal end result is that the customer clicks through an ad and buys a product on your website. The fourth way to track social media ROI is Google Analytics. Google Analytics will tell you how much traffic your social media websites gets. It won't tell you who is visiting but it can tell you an effectiveness of campaigns. For example, if you run a new ad and you're Facebook page gets more traffic than usual then you will get an idea that the ad has at least gotten you more visitors on Facebook.The last way to measure ROI is look at overall results and work backwards. For example, if Publix ran a social media campaign on a special sale of chocolate for Valentine's Day and based on last years numbers with no social media campaign, the sales for this years chocolates on Valentine's Day doubled. This is a clear cut way to look at it. However, this does not put the economy, weather, and other various factors into play. Hence, some of these ways to measure ROI does not provide a 100% accurate answer. Actually based on a way to measure your social media ROI, you might get different answers. I think as social media campaigns mature and start to develop as a more mainstream way to do advertising then more accurate ROI measurements will evolve.
source - http://mashable.com/2013/02/13/roi-social-media/
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